Last updated: September 1, 2026

Not Your Average Mother ("NYAM," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit notyouraveragemother.com (the "Site"), make a purchase, create an account, attend or register for an event, communicate with us, or otherwise use our services (collectively, the "Services").

By using the Services, you acknowledge the practices described in this Privacy Policy. If you do not agree, please do not use the Services.

PERSONAL INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

• Contact information, including your name, email address, phone number, billing address, and shipping address.
• Order and transaction information, including the products or event tickets you purchase, order history, returns, exchanges, discounts, gift cards, and payment status.
• Payment information. Payments are processed by Shopify and other payment providers. We generally do not directly store complete payment-card details.
• Account information, including login details, saved preferences, and account activity.
• Communications, including messages, customer-service requests, reviews, survey responses, giveaway or promotion entries, and information you choose to share with us.
• Marketing preferences, including whether you have subscribed to email or text marketing and how you interact with those messages.
• Device and usage information, such as IP address, browser and device type, operating system, pages viewed, links clicked, referring page, approximate location, and activity on the Site.
• Information from third parties, such as Shopify, payment processors, shipping carriers, analytics providers, advertising partners, social-media platforms, and service providers that help us operate the business.Please do not provide information we have not requested, especially sensitive personal information.

HOW WE USE PERSONAL INFORMATION

We may use personal information to:

• Process payments, fulfill and deliver orders, provide event access, and manage returns or exchanges.
• Create and manage customer accounts.
• Provide customer support and communicate about orders, products, services, events, or policy changes.
• Send marketing emails or text messages when permitted by law and according to your preferences.
• Personalize the Site and show products, offers, or advertising that may be relevant to you.
• Understand how customers use the Site, measure marketing performance, and improve our products, events, Services, and customer experience.
• Detect, investigate, or prevent fraud, security incidents, abuse, and other harmful or illegal activity.
• Enforce our terms and policies, protect our rights and the rights of others, comply with legal obligations, and respond to lawful requests.

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, software development kits, and similar technologies to keep the Site working, remember preferences, understand Site activity, measure performance, prevent fraud, and support advertising.

Your browser may allow you to block or delete cookies. Some Site features may not work correctly if you do. Where required, we provide additional choices through our cookie or privacy-preference tools.

Some browsers offer a "Do Not Track" setting. Because there is no universal standard for interpreting these signals, the Site may not respond to them. Where legally required, we will process recognized opt-out preference signals.

HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to:

• Shopify, which hosts our online store and helps us provide the Services.
• Vendors and service providers that support payments, order fulfillment, shipping, event registration, customer service, website hosting, security, analytics, email or text messaging, advertising, and other business operations.
• Marketing and advertising partners that help us measure campaigns or deliver relevant advertising, subject to applicable law and your available choices.
• Professional advisers, such as accountants, insurers, attorneys, and other advisers where reasonably necessary.
• Government authorities or other parties when required by law or when we believe disclosure is necessary to protect rights, safety, property, customers, or the public.
• A successor or transaction partner in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction.
• Other parties at your direction or with your consent.

We do not disclose personal information to third parties for their own purposes except as described in this Policy or with your direction or consent. Some privacy laws define certain advertising-related disclosures as "sale," "sharing," or "targeted advertising" even when no money changes hands. Where those laws apply, you may have the right to opt out.

SHOPIFY

Our store is hosted by Shopify.

Shopify collects and processes personal information to provide its commerce platform, checkout, fraud prevention, and related services. Shopify may process information in countries other than your own. You can learn more in Shopify's Consumer Privacy Policy.

EMAIL AND TEXT MARKETING

If you subscribe to marketing, we may send you product news, event announcements, restock notices, offers, and other NYAM updates.

You can unsubscribe from marketing emails by using the unsubscribe link in any message. You can opt out of marketing texts by replying STOP. Transactional messages about an order, account, or event may still be sent when necessary.

BEHAVIORAL ADVERTISING AND YOUR CHOICES

We may work with advertising partners that use information about your activity to help measure ads or show more relevant advertising. Depending on where you live, you may have the right to opt out of the sale or sharing of personal information or its use for targeted advertising. You may also adjust cookie settings through your browser or any cookie-preference tool displayed on the Site.

YOUR PRIVACY RIGHTS

Depending on where you live, you may have rights to:

• Request access to or a copy of personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information, subject to legal exceptions.
• Request a portable copy of certain information.
• Opt out of certain sales, sharing, or targeted advertising.
• Limit certain uses of sensitive personal information, if applicable.
• Withdraw consent where processing is based on consent.
• Appeal a decision we make about a privacy request, where applicable.

To submit a request, email hello@notyouraveragemother.com with the subject line Privacy Request. Tell us what right you want to exercise and the email address associated with your account or order. We may need to verify your identity before completing the request. Authorized agents may submit requests where permitted by law, but we may require proof of authority and identity verification.

We will not unlawfully discriminate against you for exercising a privacy right.

DATA RETENTION

We retain personal information only as long as reasonably necessary for the purposes described in this Policy, including fulfilling orders, maintaining business and tax records, resolving disputes, enforcing agreements, preventing fraud, and complying with legal obligations. Retention periods vary based on the type of information and why it was collected.

SECURITY

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no internet transmission or storage system is completely secure, and we cannot guarantee absolute security.

CHILDREN'S PRIVACY

The Site and Services are intended for adults and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided personal information to us, contact hello@notyouraveragemother.com so we can review and take appropriate action.

INTERNATIONAL VISITORS

We and our service providers may process and store personal information in the United States, Canada, and other countries. Those countries may have different data-protection laws than your country of residence. Where required, appropriate safeguards will be used for international transfers.

THIRD-PARTY LINKS

The Site may link to websites or services we do not own or control. We are not responsible for their privacy or security practices. Review their policies before providing personal information.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, Services, or legal requirements. The revised version will be posted on this page with a new "Last updated" date. If required by law, we will provide additional notice.

CONTACT US

Questions or privacy requests can be sent to:Not Your Average Mother

Email: hello@notyouraveragemother.com

Mailing address: 554 N 290 E Vineyard, Ut 84059

If you are not satisfied with our response, you may have the right to contact the privacy or data-protection authority where you live.